One of Nielsen‘s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has ...

A single home in the rural southeastern U.S. stands at the center of a growing rift between Nielsen and the Spanish-language broadcasting giant whose audiences it measures. Executives at ...

By Rick Porter Television Writer Nielsen has won accreditation for its “Big Data + Panel” TV measurement, becoming the first ratings provider to earn approval for that methodology. The ...

Eight years after pivoting on advertisement strategies, fast food chain Carl's Jr. is bringing back its iconic bikini model advertisements for the upcoming Super Bowl. This year's ad features ...

Media measurement firm Nielsen will stop selling its stand-alone consumer panel-based TV ratings in the fourth quarter of this year, according to a memo sent from Nielsen to ad-buyers and ...

NEW YORK — Christmas marked a milestone in media history: more streaming than any day ever before, according to the Nielsen company. Netflix streamed two NFL games on that day, with Beyonce ...

Those clocked in in fifth and sixth place, respectively. It’s never too surprising to see “Bluey” on Nielsen’s weekly top 10 list. Likewise, three other mainstays — “Bob’s Burgers ...

The Big Bang Theory finished 2024 as the year’s “most-binged title” in streaming, according to a new report from Nielsen. The sitcom averaged 265.5 episodes per viewer on Max, the ...

Katie Price and Carl Woods had a very rocky relationship and things are still heated between them as she releases a new IVF documentary. The former glamour model, 46, is gearing up for the release ...

NEW YORK—Heavy viewing during the Thanksgiving and Christmas holidays helped increase overall viewing by 4% month-over-month in December, according to Nielsen’s The Gauge report. That report, which ...

Streaming as a viewing category leveled up again in December, according to Nielsen‘s monthly Gauge report, rising 9% over the previous month after a comparable gain in November. Collectively ...