In today’s competitive market, branding has become more than just a buzzword; it’s a fundamental component of business ...

The Design & Innovation Award (DI.A) is more than a decoration. It's the only award with real product tests. Read more about ...

New research from the ASA and YouGov reveals the UK’s most memorable ad slogans, while four of the brands in the top 10 share why they believe their straplines have been so enduring.

Just like a commercial jingle, a catchy slogan is also difficult to forget. Sometimes, it gets stuck in your mind for days or ...

"These slogans aren't just marketing tools, they've become part of our language, humour and shared experiences, reflecting the essence of British culture and the creativity of the ad industry ...

Despite having some major investments and critical achievements, it's one of the lowest-rated streamers in the market.

Fast food companies have some of the best brand recognition on the planet. When you see the Golden Arches, you know you’re at ...

“These initiatives defined Tesco’s position within the marketplace and led us to come up with the ‘Every Little Helps’ brand idea and advertising line,” adds the agency. The earliest TV ads featuring ...

New US President Donald Trump made all sorts of headlines this week, but for us here in the money sphere, it was his threat of tariffs on the EU - as well as him and his wife launching ...