Ford announced it is now recycling almost 2,300kg of its modeling clay each year. Despite digital design technology, the automaker still builds full-size clay models of its vehicles. "We are ...

Car designers have every kind of software and virtual reality tool. But when they want to make sure a car's curves look just right, they rely on one of the world's oldest materials: clay. Every ...

WARREN, Mich. -- Car designers have every kind of software and virtual reality tool. But when they want to make sure a car's curves look just right, they rely on one of the world's oldest materials: ...

Digital imaging, virtual reality and 3D modeling have improved in the past decade but most designers and decision-makers are still unprepared to approve new designs without physical models. It's ...

While digital innovations have sped up processes throughout the automotive manufacturing cycle, some things are better when done the old-school way. Case in point: clay modeling. CAD drawings are ...

The 3D printing revolution has transformed a lot of industries, but according to [Insider Business] the car industry still uses clay modeling to make life-sized replicas of new cars. The video below ...

The automotive industry moves fast. It wasn't all that long ago that diesel was being peddled as the next big thing. Then, just a few short years ago, deadlines were being set for the demise of ...

Clay models remain an important part of Ford's creative design process, helping designers spot issues in both the interior and exterior of a vehicle. Designers at Ford use more than 200,000 pounds of ...

The Jaguar I-Pace was unveiled a few months back on a backdrop of excitement for the new model, coming from both media and the industry as a whole. The Tesla contender was supposed to be a hit among ...