To celebrate Coors Light’s iconic cold activated cans and bottles, the brand’s latest radio campaign features voice actors who recorded the ad in an ice plunge zzubreebym Anyone who’s ...

On Jan. 15, Coors ... Cold Refreshment” as “Mountain Cold Refershment” in print advertisements and a Times Square billboard.

Coors Light is Ireland's 4th best-selling lager and the only top-five lager in Ireland to grow in both value and volume metrics in 2015. The number of drinkers over the years has grown, but, to ...

The initiative is part of a campaign that extends into different marketing mediums to promote the cold-activated feature on Coors Light beer bottles. The mountains on the labels turn from white to ...