More viewers are cheering for the Philadelphia Eagles. 46% of those planning to watch Super Bowl LIX are rooting for the Eagles, including 12% who say they are backing the Eagles because they do not ...

Are you a print subscriber? Activate your account ... 2 hours 48 min ago By Jean-Paul Colaco - 2 hours 48 min ago By Ad Age Staff - 7 months 3 weeks ago ...

Taste This crisp and refreshing beer carries hints of malt and fruit-honey, with a subtle bitterness and a clean, dry finish. Lime Effect One of the most discerning features of the classic Corona ...

Feb 4 (Reuters) - Makers of alcoholic beverages such as Johnnie Walker whisky and Corona beer could be caught in the crosshairs of a potential trade war after U.S. President Donald Trump imposed ...

Constellation Brands imports Modelo, Corona and Pacifico beers from Mexico, as well as Casa Noble tequila. (Mario Tama/Getty Images) America’s top beer is a Mexican import. Now it is caught in ...

Bud's ad team is feeling some buzz. After recent marketing controversies, beer manufacturer Anheuser-Busch (BUD)'s “First Delivery” Super Bowl commercial won best advertisement in USA Today ...

The Quitter’s Day effort is in line with Dogfish’s social-first marketing approach that sets it apart from beer brands that rely on traditional TV and out-of-home advertising ... or Cinco de Mayo up ...

The Alchemy of print: Awakening desire On a digital screen, rather than as an aspiration. But advertising is not about features; it is about longing, seduction, and storytelling.

The Super Bowl is synonymous with beer advertising, and this year is no exception, with six different brands airing in-game spots. Still, the number of Super Bowl beer ads has seesawed in recent ...