In a fast-paced world where shopper behaviors evolve rapidly, loyalty programs must adapt to stay effective. A “set it and ...

If there’s one constant in the travel loyalty programs space ... Most airlines today focus only on the cost of the ticket when awarding miles, but Alaska Airlines Mileage Plan remains a notable ...

According to the report, loyal customers not only contribute significantly to a company’s profitability but also reduce service costs over time. As loyalty increases, customers tend to spend ...

McDonald's Corporation MCD benefits from the robust loyalty program, menu innovation ... successful restaurant-level execution, effective marketing campaigns featuring the core menu and continued ...

Of course, effective loyalty programs aren't just about encouraging existing members to spend more; they also depend on getting more casual shoppers to sign up. Starbucks, for example, said it was ...

Retailers are recognizing that once-cost-effective mass marketing and mass ... help in converting interest into purchases. Loyalty programs often use metrics like purchase frequency and total ...

That said, many travel loyalty programs are moving toward dynamic pricing, where the cost of redemptions changes based on supply and demand. And the cost of groceries has gone up, but not your ...