The Power Of Archetypes For Strategic Brand Positioning: A 5-Step Approach
A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...
Marketing3mon
The Nine Most Common Brand-Positioning Mistakes
It's easy to just go through the motions of a brand-positioning project and come out with an average, nondistinctive outcome everyone can feel good about. But why settle for less than great? I've had ...
Marketing6mon
26 Universal Questions for Brand Positioning (and Creating Your Brand Story)
(Example: The Geek Squad Hero archetype) More information about the 26 brand positioning areas can be found at www.Positioning-Roulette.com, a free Web-based app designed to help marketers create more ...
Leadership12d
Unlock the Power of Brand Identity for Business Growth
Create a memorable brand identity that resonates with your audience, reflects your values, and stands out in the competitive ...
pharmaphorum5d
Developing emotional pharmaceutical brand communications – does it work, why does it work and how do we do it?
Every pharmaceutical marketer wants their brand campaign to be more emotional, but do we know why emotional marketing is important for brand adoption? To help you answer this question, this ...
JD Supra4d
Five ways thought leadership is a real-time positioning tool for your personal brand
Thought leadership is a better tool for positioning yourself in the eyes of your target audiences than your online bio or ...
Exchange 4 Media4d
OMD worldwide unveils new positioning
Omnicom Media Group agency OMD Worldwide has unveiled a new positioning. According to media reports, the agency has ...
‘Building on our global leadership position’: OMD Worldwide launches new positioning and brand refresh
Media agency network OMD Worldwide has taken on a new brand positioning, designed to send a new message to marketers.The ...