Media agency network OMD Worldwide has taken on a new brand positioning, designed to send a new message to marketers.The ...

Branding is often associated with businesses and personal brands, but what if a country—or even a city—could position itself ...

During a time of ongoing economic pressures and consumer volatility, Omnicom Media Group agency OMD Worldwide is here to ...

The real competitive advantage lies in brand power, which has emerged as the most formidable barrier to entry over product ...

Thought leadership is a better tool for positioning yourself in the eyes of your target audiences than your online bio or ...

The true magic of updating a heritage brand lies in the tension of navigating the past, present, and future. Updating a ...

Every pharmaceutical marketer wants their brand campaign to be more emotional, but do we know why emotional marketing is important for brand adoption? To help you answer this question, this ...

The exciting project will further enhance RAK’s position as a premium global destination, combining unmatched luxury living ...

With the targets of the Vision 2026 plan interrupted by the pandemic and changes in China consumer appetite, leading to weak 2024 earnings, Kose has revamped its focus. The key components of its ...

Generative AI is one of the most transformative technologies of our time, reshaping the way businesses create, innovate, and ...

FBN Holdings Plc, a financial holding company, has announced a change in its brand name to First HoldCo Plc, FirstHoldco.