Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

My email to Bill Murray didn’t go as planned. Sunday’s crush of Super Bowl ads included a 15-second Yahoo spot that featured ...

There's also a video attached, featuring Murray addressing the camera (seemingly into a smartphone) and explaining that he ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...