A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

There are contemporary issues confronting Public Relations practice in Nigeria today, from fake news, misinformation, ...

In today’s highly competitive legal industry, public relations (PR) has emerged as a crucial tool for law firms to establish ...

The brand positioning statement should be regarded ... This infographic 'Top tips for effective strategic brand planning' infographic shows how you might structure the strategic brand planning ...

With this move, the brand aims to enhance its presence and distribution network in Odisha and boost brand visibility, further growing its market share.

Kenvue Inc. (NYSE: KVUE), today announced financial results for the full year and fiscal fourth quarter ended December 29, ...

Another major reason for Meghan's relaunch is that she's looking to promote her new work. Just as actors go on press tours ...

The first challenge in answering whether these ads are effective lies in understanding what are the firm’s marketing objectives and how they will measure success. Measuring brand awareness is ...

Alongside Qubetics, four other cryptos are set to dominate the next bull cycle—each bringing unique technology, innovation, ...

Eicher Motors announced new leadership appointments. Siddhartha Lal will become the Executive Chairman, Vinod Aggarwal the ...

Meta Platforms has shown impressive growth, with strong quarterly and full-year financial results. See why I maintain a Hold ...