The elf Pawer Grip Primer Dog Toy is a limited-edition plush dog toy based on the primer; and it’s selling out fast. It’s a ...

There’s nothing like the feeling of spending time on a makeup look and it actually turning out exactly as you hoped. Cheekbones chiseled to perfection with contour, just the right amount of blush on ...

January setbacks, but competitive pricing, TikTok virality, and DTC strengths signal a rebound. Read an investment analysis ...

Dedicating time to blend your eyeshadow properly can elevate your entire makeup look, bringing out the youthful sparkle in ...

We know that travel can play havoc with our skin: read on to learn more about the newest beauty products from brands which ...

For those battling dry patches and longing for a radiant complexion, this essence works wonders. Its ability to cleanse away impurities while providing deep hydration makes it a versatile addition to ...

One critic said the group was too hot and Black to be rock, too positive to be the Blues, and too wild to be Soul. Sly's ...

ELF's CEO, Tarang Amin, said that "consumer mindset" was focused on the LA wildfires and "uncertainty around the TikTok ...

Elf Beauty's shares tumbled over 20% in extended trading on Thursday, after the cosmetics company cut its annual net sales ...