Fender’s EVP of Product Justin Norvell explains what convinced Fender to change its mindset on where its guitars are built – ...

1,800,000 square feet of guitar, drum, synth ... Sitting at just above the the entire Squier range, but just below the Player IIs, the Standard brings the Fender entry-point to a wider market. Read ...

Five classic models, sweet finishes like Candy Cola and O.G. Butterscotch Blonde... These are going to be popular ...

A decade in the planning, the store is a ballsy attempt at keeping guitars alive in the culture while also hoping to reinvigorate sales, and according to Fender Asia Pacific president Edward ...

To be totally honest, it’s nigh on impossible to select the best electric guitar. Guitars come in such a variety of styles and configurations that finding a single instrument in such a crowded ...

He continues to work on guitars until his death March 21 ... The company’s brands include Fender, Squier, Gretsch, Jackson, Charvel, EVH and others. In the 1980s, a group of employees and ...