Google enables marketers to target people with serious illnesses and crushing debt—against its policies—as well as the makers ...

Google Ads just updated Responsive Search Ads to improve asset pairing and messaging consistency. Here’s what’s changing and ...

SFB Digital Marketing, a leading agency specializing in data-driven advertising solutions, has highlighted key developments ...

Two of those sources were offered ad credits recently, with one offered $20,000-worth of free ad spend in credits to test ...

Google's advertising update introduces AI-powered human image generation through Imagen 3 technology, with specific demographic features.

a strategy that has worked at rival agencies but also disrupted senior staff. Advertising 2023-11-06T18:44:20Z Advertisers pumped up to 90% of their Google ad spend into its AI tool, and some are ...

Google's 'Advanced Plans' feature, in its Reach Planner tool, automatically suggests optimal ad type combinations and budget ...

Publicis CEO Arthur Sadoun says he’s happy to embrace a “challenger position” and capitalize on potential fallout from the ...