Like many an automotive enthusiast, Hot Wheels were a critical part of my childhood. Now, there's a new level of excitement coming to the tiny toy car universe, because Ferrari is joining forces with Mattel to launch a whole new line of Italian sports car toys.

Due to an exclusive licensing deal, Hot Wheels hasn't sold a Ferrari die-cast since 2014. That's finally changing.

Toy maker Hot Wheels announced a partnership with Italian carmaker Ferrari that will bring back die-cast Prancing Horses after more than a decade

Here’s some good news for Hot Wheels collectors who are also fans of the Prancing Horse. At this year’s Nuremberg Toy Fair, Mattel announced a new partnership with Ferrari to develop a full range

It’s lights out and away we go for Hot Wheels as the toy firm launches a wide range of F1 cars and circuits for collectors and car-mad kids. Having announced an official partnership with Formula One in 2024 and released its first limited edition pack,

Hot Wheels and Ferrari are gearing up to collaborate again for the first time in over a decade. Announced at the Nuremberg International Toy Fair, Mattel revealed exciting plans to release a full range of die-cast cars and collectibles with the automotive brand.

Ferrari is considered the most prestigious car manufacturer and most successful racing brand in the world. Both brands have collaborated since Hot Wheels debuted in 1968, and together, they have released 26 models. This year’s product line will include limited edition models, RC models, and 1:64 die-cast cars available through major retailers.

Following the launch of the first limited edition Hot Wheels Formula 1 car in 2024 and the announcement of a multi-year licensing partnership with Formula 1, Mattel, Inc has revealed additional products from the Hot Wheels Formula 1 collection due to hit shelves in 2025.

Following a limited-edition F1 model released last year, Hot Wheels has a new range of toy racing cars coming soon.

The first Ferrari Hot Wheels cars will arrive this spring, with the collection expanding over time. Hot Wheels and Ferrari once shared a strong partnership, producing popular mode