The first Hot Wheels F1 collection will include 1:64 scale models of cars from eight F1 teams. The post F1: Hot Wheels ...

You don't always need to buy expensive Hot Wheels cars to give your collection a premium vibe. Sometimes, a nostalgic revival ...

There will also be premium collectors’ items released, as well as an F1 track and play set. The 1:64 models that have been ...

Ferrari is considered the most prestigious car manufacturer and most successful racing brand in the world. Both brands have ...

After announcing its partnership with F1 last year, Hot Wheels has released more premium race cars and track-ready die-cast ...

Mattel and F1 are launching a collection of complexly designed model Hot Wheels with the aim to “connect fans to the true ...

Following the successful launch of the first limited edition Hot Wheels Formula 1® car in 2024 and the announcement of a ...

F1 has unveiled a collection of Hot Wheels models, in association with Mattel, with eight of the 10 teams being immortalised in smaller form. The official range involves a set of scale model cars ...

Ofek, Elie, Andres Terech, and Nicole Tempest Keller. "Hot Wheels: Launching The Mixed Play Experience." Harvard Business School Case 521-017, September 2020. (Revised May 2024.) ...

Formula 1 and leading global toy and family entertainment company, Mattel, have unveiled an exciting product range that will ...

Since Hot Wheels was founded in 1968, the two iconic brands have collaborated many times with 26 previous models. Several of these Ferrari castings have become highly sought after by collectors. The ...