The round control knob that's been a staple of the company's cars since it debuted in 2001 succumbs to BMW's new Panoramic ...

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Panoramic iDrive with Operating System X features three ... display when called with the "Hey BMW" hot phrase. Executives used this BMW Intelligent Personal Assistant to call up a destination ...

Pour one out for the iDrive knob. Nearly a quarter-century after debuting in production form back in 2001 in the E65/E66-generation 7 Series and becoming a staple of the carmaker's models, BMW is ...

This isn’t the first time that BMW has teased the new heads-up display called BMW Panoramic iDrive. The company showed off a version of it at CES 2023 in the iVision Dee concept, and it’s all part of ...

This is a big moment, folks: BMW has revealed its all-new iDrive infotainment system at CES in Las Vegas, and it represents a complete rethink on how to weave tech into a car. Starting from ...

The BMW Group presents the driving and user experience of the future at the Consumer Electronics Show (CES) 2025 in Las Vegas ...

BMW said the use of two heads-up displays is unique and information will be “presented in a neatly coordinated way.” While previous iDrive systems have used a central control knob, the latest ...