Broadway stars are turning to influencing as a side hustle, as digital-native creators are looking to the stage.

Increasingly, brands and their marketing arms are suing their own influencers for breach of contract. Studio 71 sued YouTube star Bethany Mota, claiming she failed to provide required video and ...

Collabstr shares findings from its 2025 influencer marketing report based on 40,000 advertisers and 100,000 creators.

A Kenyan TikToker posted a video burning down a contract which he said he got from a company. Despite the good money, he was ...

I think it benefits the company, the brand, and also the influencer to have some of those contingencies baked into their contract." She said that companies may want to consider amending their ...

Influencer marketing is centuries old. The first known ‘influencer’ contract came when King George III of England collaborated with Wedgwood to create a royal tea set. Over 250 years later ...

Detroit is looking to partner with social media influencers to boost the message of city campaigns and support the city's ...

ShopMy, a technology company that helps brands run their influencer marketing efforts, said it has raised a $77.5 million Series B funding round co-led by venture-capital firms Bessemer Venture ...

Like traditional-media talent, social-media influencers rely on their lawyers and managers to avoid getting wrapped up in overly restrictive contracts. One area of negotiation is a "morals clause ...