The marketer of sun care products built a platform that turns consumer actions and user-generated content into opportunities for brand engagement.

RaceWay has launched a customer loyalty program, RaceWay Rewards, in partnership with Par Technology Corp., to deliver ...

Many travelers are frustrated with devalued points and stricter elite status requirements, leading to changes in traveler ...

Branding plays a powerful role in building long-term resident loyalty. Strong branding creates an emotional connection, ...

In today’s fiercely competitive business landscape, keeping existing customers isn’t just a strategy for growth—it’s essential for survival. Research indicates that acquiring a new customer can cost ...