tap into the hotel chain’s reservation system and build business with its loyalty programs. Soft brands are run independently, and they don’t use branding and signage from the major brands ...

In a fast-paced world where shopper behaviors evolve rapidly, loyalty programs must adapt to stay effective. A “set it and ...

Speaking of Denny’s, Sam and Alicia chat about the family-dining chain’s announcement that it plans to return to net new unit growth in 2026 after closing 150 underperforming locations; while 150 ...

Forgoing access to airport lounges and early boarding can be worth it for travelers who are tired of chasing points and want to save money on flights. More frequent fliers are declaring themselves ...

Australian airline Qantas has announced a mixed bag of changes to its loyalty program, with increases to some award rates and ...

As calls for accountability grow louder, it’s clear the “deals-for-data” model is nearing redundancy. Continued access to ...

This ritual, rooted in centuries-old customs, symbolizes loyalty, strength, and the deep bonds of friendship among men in the community. The groom’s friends voluntarily step forward to be whipped, ...

President Trump signed executive orders Monday and Tuesday that aim to end diversity, equity and inclusion programs within the federal government. "We will forge a society that is colorblind and ...

Scorpio’s intensity and Capricorn’s ambition create a magnetic bond. Both signs value loyalty and are willing to work hard for what they want. Their shared focus on building a secure future ...