Tackle key challenges like data complexity, cost and skills gaps with a practical, use-case-driven approach. The post How to clear 5 hurdles to AI adoption in marketing analytics appeared first on ...

While analytics has been part of the marketing landscape for over a decade ... was not intuitive to the website or app layout. For example, a hit could be attributed to an image loaded when ...

Google Analytics 4 (GA4) has been more than a migration ... Here are a few best-practices for using GA4 and examples of how the platform will assist marketing teams. Start off by checking the data for ...

Social media is a powerful tool that allows small business owners to connect with their customers and grow their businesses.