How one mistake of Adidas made Nike the market leader of sneakers
In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...
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A History of Deion Sanders’ Nike Sneakers and Contract
The first such release proved serendipitous, as the black and white colorway from the shoe’s initial ... including Michael ...
'Shattered Backboard' Air Jordan 1 Rumored to Return in September 2025
According to early reports from Sole Savy, which was reshared by trusted leaker @zSneakerheadz on Instagram, the "Shattered ...
Hungry for New Sneakers? Try the Paul Mescal Spezial
In London on Monday, Mescal arrived at the studios of the “Capital Breakfast” radio show to talk all-things Gladiator II. And ...
"The Untold Story of How Nike Turned an NBA Fine into Marketing Gold With Michael Jordan: The $7 Million Nike Deal That Adidas Ignored"
Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...
How Adidas's Misstep With Michael Jordan Made Nike a Household Name
Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...