The cofounder of Hiyo told BI about his career path from amateur biohacker to partnering with Constellation Brands to expand ...
Duchess Meghan is trying on a new crown after leaving the British monarchy: American lifestyle maven à la Martha Stewart. Not everyone's convinced.
Trust is a cornerstone of meaningful relationships. When dealing with businesses and brands, it's often the deciding factor that separates companies we rely on from the ones we don't. It's about ...
If you find that the articulation of your brand differentiation, attributes and unique value proposition is not moving people, or is fragmented in its different interpretations, you may want to ...
Please note that your conversations will be recorded. Google Ads is rolling out mandatory brand guidelines. It requires you to officially document your business names and logos by March – or ...
SINGAPORE - China’s BYD was the best-selling car brand in Singapore in 2024, with 6,191 units registered, beating out Japan’s Toyota and Germany’s BMW. This is the first time a Chinese ...
Companies often change their names to reflect new directions, mergers, or to improve their image. In India, several companies have rebranded recently. For instance, in February 2025, Zomato ...
I went along to see what I could find on the store's official opening day on Friday (February 14) and every item I saw on the shelves seemed to be from a different brand, with both high-end and ...
Want to know the best American cheese you can buy at a grocery store? I ranked 10 popular brands and found out. Trader Joe’s has always had a strong cheese section. This is everything American ...
A brand extension uses the brand on a new market offering that's in a different product category. To illustrate: Ivory was initially introduced to the market as a brand of soap known for the benefits ...
Horizon Organic Dairy is recalling thousands of cases of its shelf-stable organic milk due to the potential of early spoilage. The dairy producer, based in Colorado, is recalling 19,688 cases of ...
What to look for in a quality kombucha “When choosing a kombucha brand, it’s essential to prioritize quality, ingredients, and sourcing,” Manaker says. She looks for options that are raw ...
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