Mobile video ad clicks surge to 80% as accidental interactions drive inflated engagement metrics, challenging app marketers.

Xbox Series X/S owners have been left confused after one user pointed out that the console's dashboard is advertising Call of Duty Mobile, a game that is (quite obviously) only available on mobile ...

Players might be wondering if Blue Archive is a free-to-play title. The story-rich gacha anime tactical RPG focuses on the various female students of Kivoto.

Mobile-game developers may reap billions of dollars more in revenue this year as a result of a court ruling freeing them from rules imposed by Apple Inc.’s App Store.

UFC star Ilia Topuria features in a new NFL ad for the league's 2025 game in Madrid, Spain between the Washington Commanders and Miami Dolphins.

London-based mobile game developer Tripledot Studios has agreed to buy marketing platform AppLovin's mobile games studio portfolio for about $800 million in cash and stock, it said on Thursday.

FIFA has launched a brand-new mobile game, “FIFA Rivals,” transforming soccer icons like Messi, Cristiano Ronaldo, Neymar, and Mbappé into superheroes with spectacular moves. Eschewing the realism ...

Among mobile gamers, 43% will research a new product after seeing an in-game ad, per new research from the game developer.

Discord announced plans to expand its successful Video Quests advertising format to mobile devices.

Mini-games become major league advertisers on WeChat The mini-game advertising sector has seen robust year-on-year growth in China, with the best game developers leveraging data and differentiated ...

Ads for four possible Activision mobile games allegedly contain AI-generated assets, and players aren't happy about it.