Gilgeous-Alexander's first signature shoe has a zipper down the middle. An explanation of it and other creative choices can ...

Shai Gilgeous-Alexander and Converse have finally revealed a first look at the long-anticipated SHAI 001. A natural ...

Throughout NBA history, one of basketball's best marketing tools has been its star player's shoes. Dating back to the Converse weapon and an ad campaign which f ...

Jacy Sheldon is the WNBA’s newest signature athlete. Speaking exclusively with FN in August 2024, Holo Footwear revealed it ...

Caitlin Clark made history in April 2024 when she signed an eight-year, $28 million contract with Nike, reportedly the ...

He spent the time since then innovating and sketching — first his logo, and now his very own shoe. "I've been sketching my ...

The MVP candidate spent the last few games entering NBA arenas with butter-colored ... been instrumental in every facet of his signature logo and shoe design process, imbuing the project with ...

Oklahoma City Thunder star guard Shai Gilgeous-Alexander and Converse unveiled Thursday night the SHAI 001, his first ...

Kyrie Irving took center stage during the 2025 NBA All-Star Weekend, debuting his second signature sneaker with ANTA: the ...

Alexander's new signature shoes on Instagram. Shai signed with Converse in 2020 as their model for their basketball shoes.

Converse and Shai Gilgeous-Alexander teamed up in San Francisco at NBA All-Star Weekend to take the city over, as the OKC Thunder superstar made his presence felt.

Having served the best tunnel fits in the game since entering the league in 2018, NBA All-Star Shai Gilgeous-Alexander was ...