Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

Nicole Otto previously led the athletic giant’s direct-to-consumer business in North America and served as The North Face’s global brand president.

In a bid for the women’s market, Nike and Skims are launching a new brand together, the companies announced on Tuesday. Aptly ...

In the middle of 2024, Bill Ackman's fund, Pershing Square Capital Management, took a new stake in the iconic footwear and apparel brand Nike (NYSE: NKE). While the brand carries tremendous ...

Nike has triumphantly returned to its roots, focusing on sport while overinvesting in brand, but undoing the damage from the ...

In marketing, storytelling is a powerful tool that helps brands stand out in an oversaturated digital landscape. It turns ...

The hires follow a trend of longtime Nike employees leaving to join other established brands or to form their own.

Nike unveiled a Caitlin Clark billboard in Chicago this week that it is located just 3.5 miles away from Angel Reese's home ...

Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively.

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