In recent months, the NBA has also renewed deals with kit supplier Nike and on-demand food ... "NBA and Tissot renew to take partnership beyond decade" was originally created and published by ...

For the first time ever, the Nike Kobe 6 Protro is dropping in the "Sail" or "All-Star 2.0" colorway. Below is everything athletes and fans must know about the basketball shoes. The Nike Kobe 6 ...

Every year, footwear companies showcase the best they have to offer on basketball's biggest stage. However, NIKE Inc. has already set the bar high with its newly announced plans to dominate the ...

Nike Inc. unveiled a sneaker in collaboration with jeweler Tiffany & Co. It was a symbol of former Chief Executive Officer ...

The NBA Finals MVP said his conflict with Nike is intertwined with bigger issues he has with the sneaker industry and "shoe politics." "I think sneaker industries, and I’ve said this before ...

In anticipation of NBA All-Star Weekend, Nike released the 'Black Label' collection featuring some of the brand's most popular basketball shoes. The collection is aimed at honoring NBA All-Star ...

LeBron has also been at the forefront of Nike Basketball for the last decade, amassing the most expansive signature sneaker collection on second to his Airness himself, Michael Jordan. LeBron’s ...

NBA commissioner Adam Silver told reporters on Thursday in Paris that the league has been exploring whether starting a league in Europe is a commercially viable option. Silver clarified that no ...

In a duel sport sponsorship of sorts, Sierra Kerr announced her partnership with Nike Golf in 2023. She was also seen with the Nike logo on her board while competing at the 2024 World Junior ...

and a half dozen Nike-sponsored basketball stars across the National Basketball Association and Women's National Basketball Association. Per the plans, the athletes' likenesses will be displayed ...

LeBron James will embrace the Los Angeles Lakers’ franchise-altering roster overhaul and is committed to remaining with the team beyond Thursday afternoon’s NBA trade deadline, according to ...