When it comes to beauty categories, there is nothing as deeply personal as fragrance. It’s linked to our memories and can change our mood, and unlike skincare, makeup and haircare, it’s more about how ...

We speak to Visual Artist James Jean about his ongoing collaboration with Diageo’s Johnnie Walker brand, and what inspired his Lunar New Year collaboration For this Lunar New Year, Diageo’s iconic ...

Olympia Steel Buildings specializes in steel building projects for a variety of industries and uses. All Olympia buildings are made in the U.S. with 100% American-made steel and are customizable ...

The Wicked star has a new fragrance in her popular line, called Cherry Eclipse, and the The Dreamglow Collection coming to Ulta Beauty on Jan. 26. Grande’s previous beauty launches have ...

#PerfumeTok has spoken and as the beauty world shifts towards Gen Z and Gen Alpha consumers, beauty trends have focused more on individuality and self-expression. We’re less fixated on covering ...

Just like Molly Mae, Giorgio Armani Sí, will always be a scent that brings back the fondest of memories. It's a quintessential feminine fragrance that just oozes nostalgia - I'll still mist it ...

Kaelin is a shopping and fashion writer for InStyle, covering fashion, beauty, and celebrities. She got her start in 2019. As fashion and beauty writer, Kaelin taps into her extensive retail ...

If you buy something, we may earn an affiliate commission. Scroll on to see the best perfume trends of 2025 and shop our editors’ picks. Plum isn’t the only fruit getting its flowers this year.

Where the aroma of the sea mingles with pine at the place where water meets forest, trees are heavy with fruit and the grass is verdant with fragrance. That, gentlemen, is how perfumers see the world.

Got a thing for figs? Love some patchouli? (Us too). Well, these are the notes you want to look out for when hunting down your next perfume purchase. Nope, this isn’t a sneaky plug for Ancestry ...

The choosing part is where we come in. Landing on the best men’s cologne for you starts with understanding fragrance families, and identifying which ones work in any given context. Woody ...

Promise. Obsessed with the power of fragrance? Us too. That’s why we launched Scents of Self, a digital column dedicated to exploring the unique relationship between perfume, people, and ...