NielsenIQ Levels Up Market Research With Expanded Omnishopper Panel, Capturing 8 Billion Consumer Purchases
Enhanced capabilities aim to deliver greater insights into consumer behavior and to empower brands and retailers with faster, more precise data across diverse demographic segments.
The Wall Street Journal on MSN11d
Nielsen to End Panel-Only Ratings That Have Measured TV for Decades
The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...