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In a bold move that underscores its commitment to sports innovation, PUMA India has rebranded its signage to “PVMA” in honour of its latest collaboration. Here's more on the same. Sindhu’s ...

Back in July, Salehe Bembury teased an imminent PUMA partnership in an ambiguous Instagram post in which he holds a “TOP SECRET PUMA IDEAS” folder in front of a PUMA-logoed plane. A few weeks ...

Sabrina Ionescu and Kayla McBride’s Unrivaled debuts Saturday were the first time they played a competitive basketball game since the WNBA Finals. It has been almost three months since the ...

PUMA’s City Till I Die and I’ll Follow You Everywhere pre-match collections, take inspiration from City DNA, with a nod to renowned City moments beloved by fans in Manchester and around the world.

Copyright 2025 The Associated Press. All Rights Reserved. Unrivaled is a brand new women’s professional 3x3 basketball league playing in Miami this winter. Rae ...

Heads turned and questions buzzed as "PUMA" suddenly appeared as "PVMA" on billboards across India. This bold rebranding stunt sparked a wave of curiosity and excitement around the global ...

Puma through this partnership aims to inspire the next generation, particularly among India’s youth, with badminton’s popularity soaring—27.8 million Gen Z fans follow the sport, and active ...

Many customers were surprised to see the company’s name displayed as PVMA instead of Puma on signage at numerous Puma India stores. This discrepancy sparked ...