Brands seem happier than ever to adapt or remove their apparently untouchable logos. The effect is often striking visually, ...

Twelve years after the sale of Detroit's WNBA franchise, Women's Basketball League Inc. president and founder Ryan Reed ...

Full-grain garment leather uppers, a retro gum sole and special embossed detailing pay homage to the classic tennis ...

The California-based corporation says Own Your Hunger has deliberately tried to confuse consumers by marketing its nut spreads with a logo similar to that of Wonderful. Own’s CEO said it will file to ...

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The new uniforms pay tribute to the history of Ohio and Columbus ... while the inside back neck includes a “Columbus Blue Jackets” wordmark in conjunction with a buckeye leaf pattern, the ...

who pay attention to every detail. The Gears of War franchise consists of six games about the conflict between humans and the creatures called “Reptilians.” The Gears of War logo is bold and ...

Their wordmark logo might be about as basic as it gets ... without a doubt – well-made luxurious imprints possess power forever. In a world where people pay attention only for short periods before ...

OpenAI’s big rebranding effort brings a new logo and a new typeface, OpenAI sans.

Here are some before and after pictures of the company's wordmark and logo. Need a break? Play the USA TODAY Daily Crossword Puzzle. Here's a look at how the new wordmark and logo will appear on ...