Coca-Cola is attempting to capitalise on Pakistan hosting its biggest cricket event in nearly 30 years, and steal the ...

Coca-Cola is leveraging Pakistan's cricket with a campaign centered around 'tape-ball cricket' amid the nation's major cricket event since 2009. Launching limited edition bottles to rival Pepsi, the ...

Unable to attach its brand to Pakistan’s national team, who are sponsored by Pepsi, Coca-Cola’s latest campaign uses a ...

International fixtures were halted in Pakistan after a 2009 attack on the Sri Lankan cricket team bus and only began ...

Sparkly beverages pumped with prebiotic fiber have been bubbling up for some time now, positioned both as gut-helpers and ...

In a TikTok with over 1.2 million views, content creator Liz Ruiz (@lizruiz52) documents the stark contrast between an almost-empty Pepsi section and an untouched rack of Coca-Cola drinks.

Coca-Cola's acquisition of Fairlife has far exceeded the soda giant’s expectations due in part to social media popularity in ...

Soft drinks companies across the region are enjoying a sales boom as customers seek out alternatives to traditional US market ...

Coke and PepsiCo are jumping into the fast-growing market for prebiotic sodas, now cornered by upstarts Olipop and Poppi.

The beverage giant was embarking on an effort ... still make up the overwhelming majority of sales for Coca-Cola (its competitor, Pepsi, on the other hand, leans on its Frito-Lay snack brand).