The top female players in basketball used to have to wait until they reached the pros to nab a shoe deal but the advent of NIL has changed all of that. Players like Cameron Brink, Paige Bueckers and ...

Charlotte Hornets point guard LaMelo Ball's third signature PUMA basketball shoe is available in the "Be You" colorway for ...

We view Puma as a leader in global sportswear but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...

In a bold move that underscores its commitment to sports innovation, PUMA India has rebranded its signage to “PVMA” in honour of its latest collaboration. Here's more on the same. Sindhu’s ...

All the can't-miss looks on your favorite stars at this week's most major events, including Brooke Shields' book tour glam and Lucy Liu's elegant red carpet moment Jackie Fields is a Deputy Beauty ...

Heads turned and questions buzzed as "PUMA" suddenly appeared as "PVMA" on billboards across India. This bold rebranding stunt sparked a wave of curiosity and excitement around the global ...

Before becoming an NBA legend in his own right, LeBron James once famously squared off against Michael Jordan and other NBA stars in a pickup basketball game as a teenage phenom from Akron ...

The New Year has been met with tragedy as several stars have died in 2025. The entertainment industry is mourning the loss of talents across film, television, music, who have left behind legacies ...

A new exhibit of celebrity shoes and shoe lasts is currently on display at the Northampton Museum and Art Gallery. Did you know with an ad-lite subscription to Northampton Chronicle and Echo ...

The actor was renowned for his role as Sol Patrick in Channel 4 soap Hollyoaks and he also starred in the first season of Celebrity Love Island in 2005. The star was represented by Independent ...

Kelly Osbourne called out certain celebrities for allegedly using the victims of the Los Angeles wildfires to “get attention.” “Is it just me being my usual cynical self or is it really ...

Image Source : SOCIAL Know why Puma rebranded to 'PVMA' on store boards. One of the world's leading sports brands, Puma, has recently rebranded. The company, which has its iconic logo and popular ...