The top female players in basketball used to have to wait until they reached the pros to nab a shoe deal but the advent of NIL has changed all of that. Players like Cameron Brink, Paige Bueckers and ...

California headwear brand Melin signed Jake Knapp and Cobra Puma Golf signed Rickie Fowler, one of the game's most-popular players, to a long-term contract extension. Fowler has been a part of the ...

So far, Puma’s impact on the overall basketball market, which has long been dominated by Nike, has been limited. The brand has signed a handful of NBA players to its roster, most of whom are ...

AC Milan star Christian Pulisic becomes the latest to receive a new signature boot from PUMA. Arriving in the chosen silo of ...