The 2025 Rolex 24 at Daytona International Speedway will kick off the year at the World Center of Racing with a typically rich tapestry of sports cars in fresh storylines. Past winners of the IMSA ...

This coming week brings the event that first put the International in Daytona International Speedway. It’s known as the Rolex ...

I think it’s safe to say that without Zenith and its iconic El Primero movement, the Rolex Cosmograph Daytona as we know it today may not exist. When Rolex’s famous racing chronograph debuted back in ...

“The Rolex 24 was a great success for Hilton Daytona Beach with sold out dates Friday, Saturday and even Sunday night, too,” ...

The prestige of the Rolex 24 at Daytona is rooted in its 63-year history as a mecca of motorsports, and that reputation will be reaffirmed on the 12-turn, 3.56-mile road course in 2025.

The Rolex 24 has enjoyed plenty of star power over the decades. Paul Newman was the most famous name ever stitched onto a Daytona driver uniform, while Patrick Dempsey, Tim Allen, Craig T.

It was an instant classic. In the same way last May’s Indianapolis 500 became an immediate thriller, but longer. Much longer.

Learn more I think it’s safe to say that without Zenith and its iconic El Primero movement, the Rolex Cosmograph Daytona as we know it today may not exist. When Rolex’s famous racing ...

This coming week brings the event that first put the International in Daytona International Speedway. It’s known as the Rolex 24 at Daytona, and has been since 1992, which is the longest stretch ...