Last year, four beauty brands—e.l.f., Dove, NYX, and CeraVe—all advertised in the Super Bowl. It was an unprecedented number, ...

Sephora playing host to skin-care-obsessed tweens on their special days is the latest trend in the Gen Alpha-led "Sephora kid" mania, which sees preteens spending hundreds on their beauty routines ...

Sephora surprised beauty lovers by launching Isamaya Beauty on their online platform. The brand is founded by Isamaya Ffrench ...

Sephora is opening a second downtown Montreal store on Ste-Catherine Street West, reinforcing confidence in the city's retail ...