Gilgeous-Alexander's first signature shoe has a zipper down the middle. An explanation of it and other creative choices can ...

For any professional basketball player, having a signature shoe is the ultimate achievement, a symbol of recognition and ...

Gilgeous-Alexander first signed with Converse back in 2020, following an impressive second NBA season—his first with the Thunder—in which he averaged 19 points. His upward trajectory hasn't slowed ...

SGA joins the likes of Larry Bird, Magic Johnson, Larry Johnson, and Chuck Taylor in becoming one of the 10 athletes to have ...

The SHAI 001 won’t hit stores until this fall, but the OKC star will start wearing his first signature at All-Star Weekend.

Jalen Williams #8 and Shai Gilgeous-Alexander #2 of the ... [+] Oklahoma City Thunder celebrates a made basket at the end of ...

Ahead of his appearance in the 2025 NBA All-Star Slam Dunk contest, Milwaukee Bucks forward Andre Jackson Jr. has landed a shoe deal. The deal is between Jackso ...

Minnesota Timberwolves guard Anthony Edwards' latest adidas advertisement is drawing comparisons to a Reebok marketing ...

Over the years, the allure of the NBA All-Star Game has diminished slightly. The league has tried a bunch of different quirks ...

How Will All-Star Go? Your weekend watch guide. I’d argue this is one of the most important NBA All-Star Weekends in a long ...

The Caitlin Clark marketing phenomenon has officially made its mark in Chicago, stirring up the already intense rivalry between Clark and Angel Reese. Nike unveiled a new billboard ...

Before he represents the Milwaukee Bucks in the NBA Slam Dunk Contest, Andre Jackson Jr. has signed a shoe deal with Adidas.