Throughout NBA history, one of basketball's best marketing tools has been its star player's shoes. Dating back to the Converse weapon and an ad campaign which f ...

Gilgeous-Alexander first signed with Converse back in 2020, following an impressive second NBA season—his first with the Thunder—in which he averaged 19 points. His upward trajectory hasn't slowed ...

There is a new signature shoe in the NBA, and it comes from the leading candidate for this season's MVP award, Oklahoma City Thunder guard Shai Gilgeous-Alexander.

Converse and Shai Gilgeous-Alexander have delivered their first official look at The Shai 001, the Thunder star's first signature shoe.

After keeping things close to the vest, the artist known as Shai Gilgeous-Alexander has unveiled his most precious project ...

As the next milestone in his journey with Converse, Shai Gilgeous-Alexander now has a signature shoe — the SHAI 001.

Naz Reid had 27 points and 13 rebounds to lead the Minnesota Timberwolves to a wire-to-wire win over the Oklahoma City ...

The fashion industry and the NBA have never been more in step than they are right now, but many players clothing lines are still overlooked.

As he prepares to secure his spot in the Hall of Fame, Carmelo Anthony is, in many ways, just getting started.

Nike wasn’t the first shoe company to create partnerships with athletes, but they’ve done it better than anyone. The ...

Nike dropped three new soccer cleats last week, spotlighting six international soccer stars in another push into the women's ...

Anthony Edwards doesn’t consider himself a superstar.