‘Shrinkflation’ may be shrinking your wallet more than you realize
There are numerous examples of ‘shrinkflation.’ LendingTree recently evaluated 98 products, from paper towels to candy and ...
The Atlantic2y
The Science Behind a Sustainable Paper Towel
We spoke with him to learn about the surprising ways that Bounty paper towels (a P&G brand) fit into the sustainability landscape, and how our planet’s future depends on a unified front across ...
THE WEEK9mon
What is shrinkflation and why is it happening?
The category with "the largest measured price increase change due to shrinkflation from January 2019 to October 2023" was household paper products (think toilet paper and paper towels), which saw ...
Warc3y
Bounty - How advertising caused a seismic change in the UK’s use of paper towels
In the US Bounty is a mega-brand. Having been around for over 40 years with 35% of the market volume it is synonymous with the paper towel market. So, in 1999,... We’re long-term subscribers to WARC ...
Business Insider2y
From toilet paper to candy bars, companies hide rising costs by shrinking the size of everyday products. Here's what that looks like.
This phenomenon, known as shrinkflation, was already happening ... Walmart Great Value Paper Towels dropped from 168 sheets per roll to only 120, while the price stayed the same.