Kanye West, now legally known as Ye, has once again used his unconventional marketing tactics to introduce new products.

Adidas' Yeezy shoes have been consistently featured on their app this month. Surprisingly, pairs are still in stock, a ...

Kanye West's YZY brand introduces the Yeezy SLPR, an affordable footwear model priced at $20, following the Yeezy Pods launch. This initiative aims to ...

and New Balance shoes. My favorite pair is the Adidas Yeezy "Wave Runner" which I got for retail on Yeezy Day 2021. Many sneakerheads can fill entire rooms with their collection, but I have bills ...

At the top of the sneaker game, two iconic brands are facing off: Kanye West’s Yeezy line with adidas and ... to drive hype and resale prices on shoes in the secondary market.

And this is the Yeezy Boost 350 V2 Core Black/Red, which retailed at $220 in 2016 and now resells for $900. The Fragment's resale value more than doubles its competition. These shoes were both ...