IZEA Research Finds People Trust Influencer Marketing Over Traditional Advertising
The 2025 report is based on responses from 1,114 U.S. social media users over the age of 18 and captures data from the past four years. It continues IZEA’s commitment to documenting influencer ...
The Star6d
Influencers need to study too
With the rise of social media and digital platforms, a new aspiration has emerged among Sijil Pelajaran Malaysia (SPM) leavers: to become influencers. Social media influencing has become such a ...
BMJ6d
How are social media influencing vaccination?
Understanding the complex links between social media and health behaviour Fabiana Zollo and colleagues call for comprehensive, robust research on the influence of social media on health behaviour in ...