There is reliable evidence social media harms young people – debates about it are a misdirection
There has been a huge public debate about whether there is sufficient direct evidence of social media harm. But there are ...
IZEA Research Finds People Trust Influencer Marketing Over Traditional Advertising
The 2025 report is based on responses from 1,114 U.S. social media users over the age of 18 and captures data from the past four years. It continues IZEA’s commitment to documenting influencer ...
Upleveling Social Media Measurement In Our Era Of Accountability
As marketers constantly test and learn on social media, whether it’s tapping into the hottest new trend like "brat summer" or "demure fall" or the hype around a viral food trend, enhanced KPIs also ...