The brands making the biggest splash on social media, from Spotify and Netflix to fast-growing Fenty Hair
Spotify and Netflix were 2024's top brands in creator marketing on social, while Fenty Hair and Cécred were the ...
Succeeding In Social Media: It's Not The Algorithm, It's Your Content
You can control the performance of your content by perfecting the very psychological triggers that make people unable to look ...
Sony Pictures Names Pixar Vet Michael Agulnek EVP Global Publicity; Rose Phillips Promoted To EVP Global Digital Marketing & Social Media
Sony Names Pixar Vet Michael Agulnek EVP Global Publicity; Rose Phillips Promoted To EVP Global Digital Marketing & Social ...
This social media shift could be the opportunity you've been waiting for
On February 1, Snapchat officially introduced a new, unified monetization program for creators. They must post at least 25 ...
Gen Z is "de-influencing" on social media
De-influencing is Gen Z’s way of fighting back against consumerism, but it’s also a wake-up call for the influencer industry.
AI Is Transforming the Workplace — Including Social Media Marketing. Here's How Businesses Can Actually Use It.
Artificial intelligence is transforming social media management for small and medium-sized businesses, helping them enhance ...
Marketing Week5h
Booking.com excited by ‘incremental ROI’ of social media spend
Booking.com claims it is able to measure the incremental ROI of its social channels thanks to a “bespoke model” developed in ...
Beyond Vanity Metrics: How Brands Are Measuring Social Media Impact
Measuring social media impact in 2025 requires looking beyond vanity metrics. Discover key strategies and tools to boost ...
The Hidden World Of Dark Social: How Brands Can Harness Private Sharing For Authentic Engagement
It’s critical for companies to understand this trend and the best practices to maximize the effectiveness of their social ...
Social Samosa1d
The Whole Truth Foods’ social media playbook: When humour meets no-bs marketing
In this week's social media strategy series, we dive into how The Whole Truth Foods blends transparency, humour, and sharp ...
KUOW2h
Bad wellness advice is all over social media. These creators are pushing back
DeMille, a social media specialist with a background in marketing, has highlighted influencers using the Los Angeles ...
Why Email Marketing Will Defeat Social Media in 2025
Your social-media profile can be wiped out overnight—your email can’t. In case the constant back-and-forth 2025 TikTok ban isn’t alarming enough, here’s a quick story from early in my career that ...