The Terrible Towel was the brainchild of WTAE radio broadcaster Myron Cope. The station’s general manager, Ted Adkins, tasked Cope with creating a promotion for the 1975 Steelers playoffs.

Rossi says he changed his design to get rid of "terrible" in any language after receiving cease-and-desist letters about the towels, which benefit mentally disabled children and adults at the ...

He hoped to have a design and a name approved by the end ... put together a product that will basically compete with the Terrible Towel. We've got a towel war going here between the Terrible ...

WHAT IS THIS NONSENSE ABOUT A TERRIBLE TOWEL? HE’S THE MAN BEHIND THE FABRIC OF STEELERS NATION, THE TERRIBLE TOWEL. IS POISED TO STRIKE BACK. I FEEL PROUD ABOUT IT. I MEAN, I DON’T REALLY ...

The towel design he went with incorporates the city’s landscape and an airplane flying overhead. “The Terrible Towel definitely makes people think of Pittsburgh,” DeMarco said.

On Dec. 27, 1975, The Terrible Towel debuted. It was the creation of legendary sports radio broadcaster Myron Cope, who worked for WTAE — the Pittsburgh Steelers’ flagship station. Cope urged ...

Rossi says he changed his design to get rid of ''terrible'' in any language after receiving cease-and-desist letters about the towels, which benefit mentally disabled children and adults at the ...