Businesses have responded in kind. In 2023, trade magazine The Grocer reported the number of meat alternatives on sale in Tesco, Asda, Sainsbury's, Morrisons and Waitrose shrunk by 10%.

This doesn't include the cost of the wedding cake - that cost an extra £360. Zoe Burke, editor of Hitched, said the research highlighted the "resilience and creativity" of couples who are finding ...