Think about it: when you see the iconic swoosh of Nike or the interlocking Cs of Chanel, you instantly recognise not just a logo but a legacy of innovation and style. In this article, we dive into the ...

Let me tell you a quick story. In 2019, I sat in a coffee shop in Belfast, sketching logo concepts for a client. A teenager at the next table was covered in social media logo stickers – laptop, water ...