How Octavia Morgan Became the First Black and Woman-owned Prestige Fragrance Brand to Enter Ulta Beauty
Octavia Morgan's "clean" and unisex namesake fragrance brand is coming to Ulta Beauty on Tuesday. This marks the retailer's ...
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Ulta Is Gearing Up For The New Face Of Beauty
Since 2020, Ulta has made clean-beauty a priority, and it continues to pick up steam. Nearly half, 290 brands of the 600+ brands it carries, are certified under one of its Conscious Beauty pillars ...
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Oak Essentials Launches at Ulta Beauty
To celebrate, the brand will host pop-up experiences and events at select Ulta locations throughout 2025.
Waldencast’s Milk Makeup expansion into Ulta a clear win, says Canaccord
Milk Makeup is expanding the brand into Ulta (ULTA), its first U.S. expansion since Sephora in 2016, Canaccord tells ...
Waldencast announces Milk Makeup to launch at Ulta Beauty this spring
Earlier, Milk Makeup, the clean beauty brand that is part of the Waldencast plc (WALD) platform, announced an expansion into Ulta Beauty ...