Buyers from Macy's, Ulta Beauty, BeautySpace and more were on the hunt for innovation in an ever-more competitive landscape.

The 15 Percent Pledge and Brother Vellies founder isn't letting recent DEI rollbacks slow her down. Read about the current state of diversity in fashion and how she's supporting small businesses in ...

Childhood friends Laura Schubert and Lillian Tung launched their New York–based brand, Fur, in 2015. It’s a beauty brand that ...

Experts explain how the best retinol serums can benefit your anti-aging skin care routine. Shop TODAY editors also share ...

Octavia Morgan’s “clean” and unisex namesake fragrance brand is coming to Ulta Beauty on Tuesday. This marks the retailer’s ...

Looking for Ulta Deals and coupons? You've come to the right place, we'll update this post each week with the latest offers ...

Tired of your valentine smelling like three-in-one body wash? He won't thank you enough after unwrapping this discovery set - ...