Buyers from Macy's, Ulta Beauty, BeautySpace and more were on the hunt for innovation in an ever-more competitive landscape.

Previously only available in Sephora stores, the oft-viral color cosmetics brand will enter more than 600 Ulta doors in March ...

Earlier, Milk Makeup, the clean beauty brand that is part of the Waldencast plc (WALD) platform, announced an expansion into Ulta Beauty ...

Milk Makeup, the trailblazing clean beauty brand celebrated for its iconic, high-performance formulas, inclusive ethos and part of the Waldencast plc (NASDAQ: WALD) platform, is thrilled to announce ...

What are the best makeup products for older women, according to makeup artists? Shop beauty products for mature skin from ...

Benefit Cosmetics has rolled out a new addition to the company's hit line of BadGal mascaras with the introduction of BadGal ...

Animal cruelty is increasingly becoming a big no in the fashion and beauty industry. Customers are boycotting the brands that are testing on the animals.

This primer from e.l.f caught our eyes as soon as ... make sure you read what experts have to say about the trend. Move over Ulta Juice Infused Lip Oil; there's another viral lipgloss on the ...

This foundation may be a serum, but I've found it looks best if I still wear a moisturizer and primer underneath. The coverage is very light, more like tinted skincare than a full-coverage base layer.

Julia Over 3,600 Ulta shoppers are raving about ... and happens to make the perfect makeup primer. One satisfied customer writes: "I love this sunscreen for a few reasons. No white outcast ...