Users will fact-check Instagram and Facebook. Let’s just hope it works
Meta will rely on its users to flag bad posts, weeks after it loosened moderation rules and ended its fact-checking program.
The brands making the biggest splash on social media, from Spotify and Netflix to fast-growing Fenty Hair
Spotify and Netflix were 2024's top brands in creator marketing on social, while Fenty Hair and Cécred were the ...
The Hidden World Of Dark Social: How Brands Can Harness Private Sharing For Authentic Engagement
It’s critical for companies to understand this trend and the best practices to maximize the effectiveness of their social ...
Succeeding In Social Media: It's Not The Algorithm, It's Your Content
You can control the performance of your content by perfecting the very psychological triggers that make people unable to look ...
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A parent’s guide to social media mayhem: What teens are seeing on socials, and why it might be time to take a break
What used to be GRWM (get ready with me) vlogs, shopping advertisements, and comedic clips has swiftly erupted into breaking ...
An explosion of colour and the downfall of an Instagram darling: what to see and watch this week
Meet the Scottish colourists, stop and smell the flowers and follow the story of the cancer-journey influencer who was a ...
New research unveils key strategies for influencer authenticity
A study published in the Journal of Marketing sheds light on the complex dynamics of authenticity in influencer marketing, revealing critical insights for brands, influencers, and marketing agencies.