A study published in the Journal of Marketing sheds light on the complex dynamics of authenticity in influencer marketing, revealing critical insights for brands, influencers, and marketing agencies.

It’s critical for companies to understand this trend and the best practices to maximize the effectiveness of their social ...

Meaningful rebranding should be purpose-driven and involve all stakeholders, advises Wendy Simpson of Pratum Cos.

In today’s digital marketplace, selling goods online has become more competitive than ever. With millions of e-commerce websites vying for attention, standing out in search results is a crucial factor ...

Seasonal release, packed with AI-enabled features, propels digital experiences and content to new heights SAN FRANCISCO, Feb. 19, 2025 /PRNewswire/ -- Sitecore®, a global leader in digital experience ...